# Lead Designer

*Location: Ghent, Belgium · Work mode: On-site · Type: Full Time · Posted: 2026-09-28*

Become Dalton's first dedicated designer, owning everything from social content and the website to the UI/UX of the platform itself.

Dalton is an AI-native CRO and website optimization platform for online stores, based in Ghent. We help e-commerce teams run smarter experiments and see, per variant, what actually moves conversion, replacing guesswork with a system that tests and learns on its own.

## The role

We're a small team: two founders, three engineers, and a Customer Success Manager. Standards are high, and the pace is fast; we'd rather fix things in the room than in a meeting.

Dalton is hiring its first dedicated designer, covering two fronts: everything customers and prospects see (social content, the website, sales and marketing assets) and the UI/UX of the platform itself. You'll work directly with the founders, with real ownership over your output and a voice in product decisions where design and user experience are on the line.

## What you'll do

Design social posts and content assets (LinkedIn, ads, one-pagers, decks) at a pace that keeps up with an active content calendar

Design and maintain pages and components on getdalton.com

Design UI/UX for the Dalton platform: new features, flows, and improving what already exists, working closely with engineering

Bring a product mindset to your design work: question flows, propose better ones, and have a voice in what we build

Keep one consistent visual identity across product, website, and content

## What we're looking for

A portfolio that shows both brand/content design and product UI/UX, not just one side

Strong craft: typography, layout, visual systems, and a clear eye for what looks professional and converts

Product thinking: you understand user flows and information hierarchy, and can explain why a design choice helps or hurts conversion or usability

Fast and self-directed. Comfortable with ambiguity, and used to owning your output end-to-end on a small team

Driven and exceptional: high personal standards, and you push quality up rather than wait for direction

Open on years of experience. What matters more is talent and drive than a fixed seniority level

## Nice to have

Experience designing or animating short videos or motion graphics, for social or product explainers

Experience at an early-stage startup

## What you get

Meaningful equity

Budget to test and move fast

Direct founder collaboration

Yearly team trips

Real impact on company direction

[Apply for this role](mailto:careers@getdalton.com?subject=Application%3A%20Lead%20Designer)