# Dalton

> AI co-pilot for website optimization. Generates experiment ideas and variants, and you stay in control: choose what to run, edit suggestions, prompt your own ideas, approve everything before it goes live.

**Key facts**

- Category: AI Website Optimization, CRO, A/B Testing
- Founded: 2025, Ghent, Belgium
- Founders: Vincent Declercq (CEO), Ward Van Laer (CTO)
- Funding: €1M seed (Syndicate One + leading SaaS/e-commerce founders)
- Time to results: 2–4 weeks (vs 3–4 months traditional A/B testing)
- Performance: sub-50ms, no impact on Core Web Vitals or SEO
- Free trial: 7 days, full functionality
- Platforms: works on any website: Shopify, WordPress, Webflow, Magento, Framer, Wix, Squarespace, BigCommerce, PrestaShop, GoDaddy, and custom stacks (React, Vue, Lovable, etc.)

**How it works**

1. Install one JS snippet (1 min, like Google Analytics)
2. Dalton scans your site and suggests experiment ideas
3. AI generates on-brand variants matching your voice and design
4. You review, edit, or prompt your own, then approve before deployment
5. Dalton suggests next experiments based on learnings, and you decide what runs

**vs traditional A/B testing (VWO, Optimizely)**

- Variant creation: AI-generated & editable (vs manual, needs dev/design)
- Time to results: 2–4 weeks (vs 3–4 months)
- Developer needed: No, after 1-min install (vs yes, for each variant)
- Simultaneous variants: 100+ (vs 2–4)

**Reviews** — 4.6/5 from 8 reviews on G2. "I really like Dalton's prompting functionality, which is really good for generating experiments. It's really easy to use, and most proposed experiments look great. The click-through rate improvement is great and inline with our target. Dalton eliminates the need to write tickets for every small change, giving marketing much more autonomy."

## Where to go next

- [Pricing](https://www.getdalton.com/pricing.md): plans and what each tier includes.
- [Case studies](https://www.getdalton.com/case-studies.md): results from teams running Dalton.
- [Blog](https://www.getdalton.com/blogs.md): CRO playbooks, testing guides and post-mortems.
- [Glossary](https://www.getdalton.com/glossary.md): A/B testing and experimentation terms.
- [FAQ](https://www.getdalton.com/faq.md): common questions about setup, traffic and results.
- [Docs](https://docs.getdalton.com): product documentation.

Contact: team@getdalton.com