The Challenge
Sunday Security is a company built on smart execution and a culture of data-driven decision-making. As they prepared to massively scale their paid media spend, they knew their website needed to be optimized for maximal results.With ambitious goals and limited bandwidth, running continuous structured experiments the old way wasn't realistic. Optimization was happening, but slower than the pace of growth demanded. Sunday needed a way to test different messaging & optimize sign-up rates without slowing down their teams.
The Solution
Sunday elected to use Dalton as they believe leveraging artificial intelligence for experimentation at scale is a faster way to achieve meaningful results, and started with four paid traffic landing pages.With just Dalton's single JavaScript snippet in their website, in minutes Dalton began suggesting experiments on copy and page structure, and opportunities to personalize content based on ads and search intent (like "DevSecOps").
Changes deployed automatically - no duplicate pages or engineering tickets required. Through the dashboard, Sunday team could easily review performance. Top-performing variants automatically received more traffic while underperformers were phased out in real-time, not after weeks of testing.
Every week, new experiment ideas surfaced based on visitor behavior, keeping the site continuously learning without manual oversight.
The Impact
Within just two weeks of integrating Dalton, Sunday saw click-through and bounce rates on key landing pages improve between 5-15%.
"We're finally getting the full value from our ad spend," noted Sunday's CMO. "Our website now adapts as quickly as our campaigns do, without requiring additional headcount or constant developer resources."The continuous optimization approach has transformed how Sunday views its website, from a static asset requiring periodic updates to a dynamic growth engine that improves with every visitor interaction."We got meaningful insights and results in just two months for what would have taken us years using traditional A/B testing solutions. By being able to test many ideas for improving our experience at scale, we're learning faster and achieving major increases in our conversion rates."
