"It would be very challenging to make it profitable to run A/B testing with traditional methods. Now we can do it effectively at scale."
€850K+ Added revenue
Jonni
Senior Digital Manager, Reima
Autonomous CRO for ecommerce
Convert more without
spending more on ads.
Dalton allows effortless experimentation and personalization for lean ecommerce teams, launched in minutes with AI.
Free, takes 60 seconds. No account needed. Or talk to sales
Kestrel
General
Overview
CRO Agent
6
Analytics
Experimentation
Experiments
Landing Pages
Learnings
Context
Brand Intelligence
Connectors
CRO Agent
Watching your store
9 winners live
Added revenue, last 90 days€128,400
+11.3% CVR
vs. without Dalton9winners live
24tests run
18pages personalized
Revenue per sessionLast 90 days
Dalton
Without Dalton
JulAugSep
Approved by you
Size calculator above the foldVariant AInline
Variant BDrawer
+2.4% CVR
Working now
Running 6 A/B tests
Personalizing 12 segments
Live 4 landing pages
How it works
Optimize the experience of every shopper.
Dalton runs the loop end to end: it scans your behavioural data and competitors to propose on-brand experiments and personalization. You approve before launch.
4 opportunities found5 opportunities found·2 min ago
Size guide moved above the fold
+12%
New section based on user reviews
+28%
Optimized PDP after data analysis
+22%
Rewritten CTA from heatmap signals
+18%
Trust badges added at checkout
+15%
Leather Wallet
Add a product carousel.
Updated! Ready to publish
Prompt new sections, experiment or element...
Variant C won
Significance reached · 12 days100%of traffic
+18.4% CVR
Experiments
Brand
IntegrationsKestrelSponsored
Full-grain leather, built to last a decade. Free returns, always.
kestrel.comShop the leather wallet
Shop now
kestrel.com/leather-wallet?utm_source=meta
KestrelPaid social · new visitor
Shop the lookThe leather wallet
€95 · Shop
Free shipping over €90
30-day returns
“Still looks new after two years in a back pocket.”
4.6/5 · Trustpilot · 312 reviews
More in full-grainSee all
Benefits
CRO that runs while you run the store.
Ideas from your data and your competitors
Ranked by projected revenue, before you spend a sprint on one.
Opportunitiesfound this week
Your dataSize guide sits below the fold+4.0%
Competitor3 of 4 competitors show stock levels+3.2%
Your dataNo trust badges at checkout+2.4%
Zero dev dependency
Agents build the variant and QA it across browsers.
Shop Shirts
Shop shirts and accessories with Uli.
$34.45
$28.99
$39.00
Jessica
You're still in control
You accept everything before it's launched.
$28.99
Review
Approve
Edit
Prompt any test idea
Bring your backlog to Dalton and have it built.
aveline.comPDP hero
What would you like to test?
Queued as a test
Make the right conclusions
Dalton helps you to interpret the results and take the right action.
Inline sizing drawer14 days
Mobile
+6.4%97% confident
Desktop
+0.4%not significant
Ship it where it worked.
Deploy to mobile only
A/B Testing s*cks.
We fixed it.
Before Dalton
Two to five experiments a year
A CRO specialist at six figures, or an agency retainer
Six weeks of brief, design, dev and QA per test
You learn what competitors changed when the quarter's numbers do
A test live every week, several running at once
An agent team for a fraction of one salary
Idea to live in minutes, on the stack you already run
Competitor changes arrive as ranked test ideas
Is it time to make the switch to Dalton?
Get in contact with our team today!
“It would be very challenging to make it profitable to run A/B testing with traditional methods. Now we can do it effectively at scale.”
Jonni
Senior Manager, Digital
€850K+
Added revenue
+8.5%
Add-to-cart uplift
Dalton MCP
Ask your store anything, from the assistant you already use.
Connect Claude, ChatGPT or Gemini to your live behaviour data, then turn what you find into a test without leaving the thread.
Works inClaudeChatGPTGemini
How many visitors use the size calculator?
get_page_scorecard38%of PDP sessions, up 6% this month
Test moving it above the fold.
create_experimentTest createdSize calculator above the fold
+2–3% CVR
The numbers our customers report
Case Studies
4.6/5 8 reviews on G2 
"Classic A/B testing wasn't realistic: not enough traffic, and no team to manage it. Dalton made it simple to run smart & fast experiments at scale without new hires. In 1 week we already found a tagline that converts 10% better that we now use in all marketing assets."
40% More product views
Niels Vandecasteele
CEO & Founder, Sunday
"Think of it like having a CRO team generate ideas overnight, then you pick the best ones in the morning. Except it happens continuously."
Ray
Head of Growth
"It would be very challenging to make it profitable to run A/B testing with traditional methods. Now we can do it effectively at scale."
€850K+ Added revenue
Jonni
Senior Digital Manager, Reima
"Classic A/B testing wasn't realistic: not enough traffic, and no team to manage it. Dalton made it simple to run smart & fast experiments at scale without new hires. In 1 week we already found a tagline that converts 10% better that we now use in all marketing assets."
40% More product views
Niels Vandecasteele
CEO & Founder, Sunday
"Think of it like having a CRO team generate ideas overnight, then you pick the best ones in the morning. Except it happens continuously."
Ray
Head of Growth
"Dalton allows for easy idea iteration and launching of experiments. It's an awesome experience and has been very easy to integrate."
Jack Brophy
Senior Data Analyst
"We're scaling performance marketing, so we are testing messaging non-stop in ads. With Dalton, we're doing the same for the website - without slow A/B tests and pulling in design, dev, or extra tools. It felt like adding a 24/7 CRO specialist, without hiring a single person."
20% Increase in free trial sign-ups
Cédric Habex
Head of growth, Dexxter
We're finally getting the full value from our ad spend. Our website now adapts as quickly as our campaigns without using developer resources.
15% Increase in click-through rates
Felix Garriau
CMO, Aikido
"Dalton allows for easy idea iteration and launching of experiments. It's an awesome experience and has been very easy to integrate."
Jack Brophy
Senior Data Analyst
"We're scaling performance marketing, so we are testing messaging non-stop in ads. With Dalton, we're doing the same for the website - without slow A/B tests and pulling in design, dev, or extra tools. It felt like adding a 24/7 CRO specialist, without hiring a single person."
20% Increase in free trial sign-ups
Cédric Habex
Head of growth, Dexxter
We're finally getting the full value from our ad spend. Our website now adapts as quickly as our campaigns without using developer resources.
15% Increase in click-through rates
Felix Garriau
CMO, Aikido
One line of JS
A smart layer on your existing store.
Shopify, headless, custom, or a stack nobody else supports. One script, no replatform, no rebuild.
Start Now
Questions?
We’re glad you asked.
Yes. Dalton suggests experiments and generates variants, but nothing goes live without your approval. You can edit any variant, prompt your own ideas, or reject suggestions entirely.
No. Dalton loads in under 50ms with no impact on Core Web Vitals or SEO.
Most customers see meaningful results in 2–4 weeks, compared to 3–4 months with traditional A/B testing. Some have conversion uplift within the first week.
A minimum of 3,000–5,000 monthly visitors per page. This is 10–20× lower than traditional A/B testing tools like VWO or Optimizely.
No. After a one-minute script install, anyone on your team can run experiments. No design or engineering cycles needed.
Those tools require you to manually create hypotheses, build variants with developers, and wait months for results. Dalton generates ideas and variants with AI, deploys without code, and finds winners faster through smart traffic optimization.
Yes. Dalton analyzes your website and generates variants that match your brand voice, visual identity, and messaging style. You can also edit these settings.
Any front-end change. Headlines, CTAs, layouts, social proof, product descriptions, trust signals, and more. You can test 100+ variants simultaneously.
No. Changes are applied as an overlay — your original code is never touched. You can pause or stop any experiment instantly.
Yes. Install one JavaScript snippet in the website head (takes 1 minute, like Google Analytics). Dalton scans your site and suggests experiments within minutes.