Aikido drives more free trials through ads with Dalton

The Challenge

Aikido Security is a company built on smart execution and a culture of data-driven decision-making. As they prepared to massively scale their paid media spend, they knew their website needed to be optimized for maximal results.

With ambitious goals and bandwidth, running experiments the old way wasn’t realistic. Optimization was slower than the pace of growth. The need to test different messaging & optimizing sign-up rates was pressing.

The Solution

Dalton to use artificial intelligence for experimentation, scale faster to achieve results. They kicked off with four paid traffic landing pages.

Integrating with the JavaScript snippet, Dalton suggested experiments on copy and page structure, and opportunities to personalise content based on ads and search intent (like "DevSecOps").

Changes deployed automatically, no development tickets needed. Through the dashboard, their team can review Dalton’s performance. Top-performing variants automatically received more traffic while underperformers downscaled.

Every week, new experiment ideas are suggested on visitor behavior, continuously learning without manual oversight.

The Impact/Results

Within two weeks the click-through and bounce rates on key pages improve between 5-15%.

"We're finally getting the full value from our ad spend,"
"Our website now adapts as quickly as our campaigns, without using developer resources."
Aikido's CMO

With this continuous optimization the Aikido website went from a static asset requiring manual periodic updates to a dynamic growth engine that improves with every visitor interaction.

“We got meaningful insights and results in just two months for what would have taken us years using traditional A/B testing solutions. By being able to test many ideas for improving our experience at scale, Dalton is learning faster and achieving major increases in our conversion rates.”