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"Before Dalton, CRO was just not realistic or worth our time and money. Now it's just part of how the site works. We approve variants, the system tests and learns, conversions improve. That's the breakthrough for teams like ours."
"Dalton felt like adding a 24/7 CRO team, without hiring a single person. We're finally getting the full value from our ad spend, Our website now adapts as quickly as our campaigns, without using developer resources."
“We’re scaling performance marketing, so we are testing messaging non-stop in ads. With Dalton, we’re doing the same for the website - without slow A/B tests and pulling in design, dev, or extra tools. It felt like adding a 24/7 CRO specialist, without hiring a single person.”
"Classic A/B testing wasn’t realistic: not enough traffic, and no team to manage it. Dalton made it simple to run smart & fast experiments at scale without new hires. In 1 week we already found a tagline that converts 10% better that we now use in all marketing assets."
Yes. You can prompt your own experiments or edit any suggestion Dalton generates. Many customers use a mix of Dalton's recommendations and their own hypotheses.
Dalton scans your existing copy and learns your tone automatically. Every variant sounds like your team wrote it. You can also add specific brand guidelines and rules to fine-tune this.
Copy, CTAs, social proof placement, trust signals, urgency elements, product descriptions, layout changes, and more.
Typically Dalton surfaces 3-8 high-impact opportunities per page, prioritized by expected impact.