Dalton Raises €1M to Turn Websites into AI-Powered Growth Engines

Most company websites are still static billboards - unmeasured, unpersonalised, and slow to change - even as digital advertising has become highly data-driven. Giants like Amazon or Booking run thousands of experiments a year to squeeze more revenue from website visitors, but most businesses lack the people, technology, and traffic to do the same.

Dalton changes that with a specialised AI agent obsessed with increasing conversion rates. It constantly analyses a website, suggests improvements, launches experiments, and personalises experiences for each visitor segment. Unlike traditional A/B testing, Dalton uses advanced algorithms and personalisation to deliver faster results and requires no developer or design resources.

“One of our customers increased conversions by 40% in just weeks - fully automated,” said Vincent Declercq, co-founder and CEO of Dalton. “Company websites should be as smart and dynamic as digital ads. Dalton acts like a digital worker obsessed with turning more visitors into customers - 24/7.”

Robin Wauters, founding member of Syndicate One, added: “Dalton demonstrates a well-defined problem, impressive early traction, and a highly capable, fast-acting team. These qualities are exactly what investors look for in an early-stage company. Additionally, the widespread support from prominent founders across Belgium indicates strong external validation and confidence in Dalton’s potential.”

‍Louis Jonckheere, founder of Wintercircus and backer of Dalton, said: “Where Dalton sits at the intersection of AI, marketing, and product is exactly the kind of frontier we look for in Wintercircus. These founders are building smart and delivering tangible results for real customers.”

‍Investors include Syndicate One and a roster of prominent entrepreneurs such as Stijn Christiaens (Collibra), Matthias Geeroms (Lighthouse), Jorn Vanysacker (Henchman), Gilles Mattelin (Henchman), Wouter Van Respaille (Henchman), Roeland Delrue (Aikido), Louis Jonckheere (Wintercircus), Bruno Vandegehuchte (Wintercircus), Alexander Stevens (Greenomy), Christophe Morbee (NewSchool VC), and e-commerce leaders.

With customers including Sunday, Dexxter, and klimaatshop.nl, Dalton is expanding quickly. Backed by the new investment, the team will focus on product development from its base at Wintercircus Ghent, while adding engineering and product talent to keep pace with growth.

About Dalton

‍Dalton makes websites self-improving with AI. Its platform analyses websites, runs continuous experiments, and personalises user experiences to maximise conversion, 24/7 automatically. Founded in 2024 by Vincent Declercq and Ward Van Laer, Dalton is backed by leading founders and investors across SaaS and e-commerce.