"It would be very challenging to make it profitable to run A/B testing with traditional methods. Now we can do it effectively at scale."
Jonni
Senior Digital Manager, Reima
Pricing & Plans
My store getssessions a month.
Essential
For small shop owners
$74/mo.
Billed annuallyUp to 50k monthly sessions
Included:
- Prompt any experiment
- No flickering or performance impact
- Deploy winner in one click
- Analytics and experiments in MCP
Pro
Most popularFor lean ecom teams
$299/mo.
Billed annuallyUp to 50k monthly sessions
Included:
- Everything in Essential
- CRO Agent: ready-to-launch experiments
- GA4 integration
- Advanced segmentation
- Fast Slack and email support
Max
Includes a teamFor brands who want it run for them
$699/mo.
Billed annuallyUp to 50k monthly sessions
Included:
- Everything in Pro
- A CRO strategist on your account
- Two strategy calls per month
- Quarterly results review
- Ad-matched landing pagesNew
- Guided onboarding
- Dedicated Slack channel
Partner Program
Agency? Let’s talk.
The Dalton Partner Program gives agencies and developers multi-store access, dedicated support and a share of the revenue you bring in.
Case Studies“The ROI makes this a no-brainer. Every brand should be doing CRO.”
4.6/5 8 reviews on G2 
"Classic A/B testing wasn't realistic: not enough traffic, and no team to manage it. Dalton made it simple to run smart & fast experiments at scale without new hires. In 1 week we already found a tagline that converts 10% better that we now use in all marketing assets."
Niels Vandecasteele
CEO & Founder, Sunday
"Think of it like having a CRO team generate ideas overnight, then you pick the best ones in the morning. Except it happens continuously."
Ray
Head of Growth
"It would be very challenging to make it profitable to run A/B testing with traditional methods. Now we can do it effectively at scale."
Jonni
Senior Digital Manager, Reima
"Classic A/B testing wasn't realistic: not enough traffic, and no team to manage it. Dalton made it simple to run smart & fast experiments at scale without new hires. In 1 week we already found a tagline that converts 10% better that we now use in all marketing assets."
Niels Vandecasteele
CEO & Founder, Sunday
"Think of it like having a CRO team generate ideas overnight, then you pick the best ones in the morning. Except it happens continuously."
Ray
Head of Growth
"Dalton allows for easy idea iteration and launching of experiments. It's an awesome experience and has been very easy to integrate."
Jack Brophy
Senior Data Analyst
"We're scaling performance marketing, so we are testing messaging non-stop in ads. With Dalton, we're doing the same for the website - without slow A/B tests and pulling in design, dev, or extra tools. It felt like adding a 24/7 CRO specialist, without hiring a single person."
Cédric Habex
Head of growth, Dexxter
We're finally getting the full value from our ad spend. Our website now adapts as quickly as our campaigns without using developer resources.
Felix Garriau
CMO, Aikido
"Dalton allows for easy idea iteration and launching of experiments. It's an awesome experience and has been very easy to integrate."
Jack Brophy
Senior Data Analyst
"We're scaling performance marketing, so we are testing messaging non-stop in ads. With Dalton, we're doing the same for the website - without slow A/B tests and pulling in design, dev, or extra tools. It felt like adding a 24/7 CRO specialist, without hiring a single person."
Cédric Habex
Head of growth, Dexxter
We're finally getting the full value from our ad spend. Our website now adapts as quickly as our campaigns without using developer resources.
Felix Garriau
CMO, Aikido
Questions?
We’re glad you asked.
Yes. Dalton suggests experiments and generates variants, but nothing goes live without your approval. You can edit any variant, prompt your own ideas, or reject suggestions entirely.
No. Dalton loads in under 50ms with no impact on Core Web Vitals or SEO.
Most customers see meaningful results in 2–4 weeks, compared to 3–4 months with traditional A/B testing. Some have conversion uplift within the first week.
A minimum of 3,000–5,000 monthly visitors per page. This is 10–20× lower than traditional A/B testing tools like VWO or Optimizely.
No. After a one-minute script install, anyone on your team can run experiments. No design or engineering cycles needed.
Those tools require you to manually create hypotheses, build variants with developers, and wait months for results. Dalton generates ideas and variants with AI, deploys without code, and finds winners faster through smart traffic optimization.
Yes. Dalton analyzes your website and generates variants that match your brand voice, visual identity, and messaging style. You can also edit these settings.
Any front-end change. Headlines, CTAs, layouts, social proof, product descriptions, trust signals, and more. You can test 100+ variants simultaneously.
No. Changes are applied as an overlay — your original code is never touched. You can pause or stop any experiment instantly.
Yes. Install one JavaScript snippet in the website head (takes 1 minute, like Google Analytics). Dalton scans your site and suggests experiments within minutes.