Dalton
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    “It would be very challenging to make it profitable to run A/B testing with traditional methods. Dalton changed that.”

    Jonni PurhoDigital Development Manager, Reima
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    “Our website now adapts as quickly as our campaigns do, without requiring additional headcount.”

    Niels VandecasteeleCEO & Founder, Sunday
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Dalton
Platform
  • AI CRO RecommendationsFind ideas worth testing
  • No-code DeploymentBuild variants in minutes
  • Continuous OptimizationFunnel traffic to winners
Case Studies
Resources
  • DocsInstall, configure, integrate
  • BlogCRO playbooks & post-mortems
  • Case StudiesHow operators ship 10× more
  • GlossaryA/B testing terms, explained
Pricing
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Cookie Policy

Last updated: May 2026
Controller: FirstMate BV, Sint-Pietersnieuwstraat 11, 9000 Gent, Belgium

1. What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They help the site remember your preferences and understand how you interact with it. Some cookies are essential for the site to function, while others help us improve your experience or measure performance.

2. How We Use Cookies

We use cookies and similar technologies on getdalton.com for the following purposes:

  • Essential: Required for the website to function (e.g. cookie consent preferences).
  • Analytics: Help us understand how visitors use the site so we can improve it.
  • Marketing: Used to track visitors and deliver relevant content.

3. Cookies We Use

Essential Cookies

These cookies are strictly necessary and cannot be disabled.

CookieProviderPurposeDuration
stcm_consentSilktideStores your cookie consent preferences1 year

Analytics Cookies

These cookies help us measure traffic and understand how visitors use the site. All data is aggregated and anonymous.

CookieProviderPurposeDuration
_gaGoogle AnalyticsDistinguishes unique visitors by assigning a randomly generated ID2 years
_ga_*Google AnalyticsMaintains session state for GA42 years
_gidGoogle AnalyticsDistinguishes visitors within a 24-hour window24 hours
_gatGoogle AnalyticsThrottles request rate to limit data collection on high-traffic sites1 minute
_clckMicrosoft ClarityPersists the Clarity user ID and session preferences1 year
_clskMicrosoft ClarityConnects page views into a single Clarity session recording1 day
CLIDMicrosoft ClarityIdentifies the first-time Clarity saw this user on any Clarity-enabled site1 year
ANONCHKMicrosoft ClarityIndicates whether MUID is transferred to ANID (used by clarity.ms)Session
MRMicrosoft ClarityUsed to collect information for analytics purposes7 days
SMMicrosoft ClarityUsed in synchronising the MUID across Microsoft domainsSession

Marketing & Functional Cookies

These cookies are used to track visitors, manage forms, and enable personalised marketing.

CookieProviderPurposeDuration
__hsscHubSpotTracks sessions: keeps count of pages viewed in current session30 minutes
__hssrcHubSpotDetermines if the visitor has restarted their browser (session cookie)Session
__hstcHubSpotTracks visitors: contains domain, user token, first/last visit, and session timestamps6 months
hubspotutkHubSpotKeeps track of a visitor's identity, used for HubSpot form submissions6 months
__cf_bmHubSpot / CloudflareBot management: distinguishes humans from bots30 minutes
messagesUtkHubSpotIdentifies the visitor for HubSpot live chat and messaging6 months

Tag Management

Google Tag Manager itself does not set cookies, but it loads the scripts listed above (Google Analytics, Clarity, HubSpot). GTM stores a temporary _dc_gtm_* cookie for throttling purposes (duration: 1 minute).

4. Managing Your Preferences

When you first visit our site, a cookie banner lets you accept or reject non-essential cookies. You can change your preferences at any time by clicking the cookie icon in the bottom-left corner of the page.

You can also control cookies through your browser settings. Note that disabling certain cookies may affect site functionality.

  • Chrome
  • Firefox
  • Safari
  • Edge

5. Third-Party Services

Some cookies are set by third-party services that appear on our pages. We do not control these cookies. For more information, see the privacy policies of:

  • Google (Analytics & Tag Manager)
  • Microsoft (Clarity)
  • HubSpot
  • Silktide (Cookie Consent)

6. Your Rights

Under the GDPR and ePrivacy Directive, you have the right to access, rectify, or delete your personal data, and to withdraw consent at any time. Contact us at team@getdalton.com.

7. Changes

We may update this Cookie Policy to reflect changes in technology, legislation, or our business practices. The "last updated" date at the top will always reflect the most recent version.

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